Plak® – iconic automotive cosmetics is a brand that was established in 1991. For many years, it has been the leader in the Polish market for cleaning and preserving car dashboards. The name Plak® comes from the Italian word “placcare,” meaning “covering something with a thin layer.”
The roots of Plak® can be traced back to Italy, specifically to the company ATAS®, with over 50 years of experience in the automotive chemical market, which resulted in the creation of products that gain great popularity.
Starting with aerosols for interior care and preservation, Plak® has progressively expanded its range of products over the years. The high quality of its products goes hand in hand with an affordable price. Currently, Plak® has over 100 products in its portfolio across several distinct lines, and in addition to automotive cosmetics, it also offers products such as radiator fluids and windshield washer fluids.
The Plak® brand has received numerous awards and accolades, including multiple “Consumer Quality Leader” awards in the “Automotive Cosmetics” category. Plak® products have been recognized for their high quality, wide availability, attractive price, and user-friendly nature. The “Consumer Quality Leader” award is granted by consumers themselves, further confirming that Plak® products are close to the hearts of many drivers throughout Poland.